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Your Business name
First name and surname
What stage is your business at?
You opened your business recently and you are in the process of establishing it (1 to 2 years)
You opened your business a few years ago and you are in the process of growing your sales (2 to 5 years)
Your business has been around for many years and you are in the process of making it more profitable (5 to 10 years)
What was your turnover last year?
How many employees do you have?
Over 50 employees
Have you identified what makes your business unique from your competitors?
We have more than one unique selling point that is adapted according to the needs of our customer's/clients
We already have many customers/clients that come for our unique selling point, we now need to offer them something different
We know what our unique selling point is, but don't have enough customers/clients to share it with
Does your business have a business plan?
No, we do not have a business plan
Yes, we do have a business plan but use it only as a reference from time to time
Yes, we do have a business plan and follow it to the letter of the law
Does your business have a marketing strategy in place?
We have marketing campaigns that run regularly and follows a clear strategy.
We have marketing campaigns in place, however, it does not have a clear strategy.
Most of our customers/clients come from word of mouth, so we don't really need to have a marketing strategy.
Does your business have an accounting strategy?
Yes, budgets and cash flow projections are set at the beginning of the year and the accounts and projections are examined monthly
No, there are no budgets or cash flow projections in place and accounts are examined only at the financial year-end
Yes, budgets and cash flow projections are set at the beginning of the year but only examined if the business runs into cash flow difficulties
Does your business have systems in place to help manage the business in a smooth and automatic way?
There are systems for each part of the business
Part of the business has systems but there are still other parts that are done manually
We have no systems in place
If you could choose one area to work on your business, which one would it be?
To get more clarity on who our Ideal Customers/Clients and what is the Unique Selling Point that we should focus on
To optimise our systems, leverage our business model and hire the right team to increase profits
To improve the sales process and lead conversion rate to increase sales and revenues
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